Search engine optimization Search engine optimization [SEO ]is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, Local SEO Local SEO is similar to (national) SEO in that it is also the process of influencing the visibility of a website or webpage in non-paid web search engine results (SERPs - search engine results page), often referred to as "natural" , "organic" or "earned" results.[1] In general, the higher the position on the search results page and the more often the page appears in the list of search results, the more visitors it receives from search engine users; these visitors can then turn into customers.[2] However, local SEO differs in that it focuses on optimizing a business's online presence so that its website is displayed by search engines when users enter a local search for its products or services.[3] Ranking for local search involves a similar process to general SEO, but includes some specific elements to ranking a business for local search.
For example, local SEO is about “optimizing” your online presence to attract more business from relevant local searches. Most of these searches happen on Google, Yahoo, Bing, Yandex, Baidu and other
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